Mijn Postbankpas – Leukwerkt
Introducing the ability to print any picture on a Postbank debet card we created a platform were ideas of 10.000 pre-selected Postbank clients entered a contest. We conducted the offline campaign with the most creative ideas from the contestants. They were blown up in billboards, shown in commercials on TV, in online banner ads and in the ‘changing room’ to inspire Postbank clients. The message on the Postbank card stealthily shown in the TV ad, was cleverly exposed on the website. It was the actual mobile number of Jan Mulder, the anchor man in all Postbanks commercials. To the surprise of many, he really answered all calls personally.
2005 SpinAward, Best Cross Media Campaign ‘ Mijn Postbankpas’ Postbank