Working experience

As founding father of Tribal DDB Amsterdam, from a young age I have had the opportunity to work as creative director for respected brands like Volkswagen, Centraal Beheer, Achmea (insurances), Bavaria Beer, McDonald’s, Dutch Lotto, Eurocard/Mastercard, Philips (global), Rabobank, etc.

After nearly ten years I left my agency to travel round the world with my family.

Soon after, together with Matthijs Jaspers I started Nobla Advertising, an ad agency creating purposeful (‘noble’) and interactive (‘no-bla’) campaigns. We worked for clients as Inshared, Stop Aids Now, Intratuin, Walibi, Hornbach, Bilderberg and EBS.

After advising clients for almost twenty years on what to do, in 2012 I eventually felt the urge to try it myself. And proclaimed myself social entrepreneur seeking projects to combine purpose, profit and pleasure.

Living on my flow of interest I also became involved in ‘crowdbutching’, long distance hiking and beekeeping and helping out different meaningful startups and initiatives.

CV

1995 – 1997  Interactive Media Director – DDB Needham Worldwide
1997 – 1999  Founder and Creative Director  – Interactive Works (Result DDB Group)
1999 – 2004  Founder and Creative Director Tribal DDB Amsterdam (DDB Amsterdam Group)
2004 – 2005  Sabbatical
2005 – 2007  Freelance creative
2008 – 2012  Founder and Creative Director Nobla
2012 –  2016  Social entrepreneur (Oshin and CleanupTogether)
2015 -….        Covestor in Good Business at Generous Minds

Awards & Juries

1998  SpinAward, Best website – Bavaria online military service
1998  Nominated ADCN – Bavaria online military service
1999  Jurymember ADCN – Internet
2001  Esprix – Taksi Game
2003  Golden SpinAward – Achmea Ontzorgt Kabouter,
2003  ADCN lamp – Achmea kabouter
2003  SAN Accent – McDonalds
2003  Golden SpinAward – McDonald’s I’m lovin’ it
2005  SpinAward, Best Cross Media Campaign ‘ Mijn Postbankpas’ Postbank
2006  Cyberlion – Huis van Morgen KPN Telecom
2006  Nominated ADCN – Huis van Morgen KPN Telecom
2006  Jurymember ADCN- Print & Outdoor
2007  Webby Award KPN –  Huis Van Morgen
2007  Jurymember ADCN – Intergrated Campaigns
2010 Silver Effie Award –  InShared
2011 Silver Effie Award – InShared

Client experience  

McDonalds
Volkswagen
Bavaria
InShared (Achmea)
Philips (global)
Achmea
Centraal Beheer Achmea Zilveren Kruis Achmea
Argonaut
Lotto
Lucky Day
Toto
Intratuin
Rabobank
Minitix (Rabobank)

Robeco
Biodermal
Riedel Drinks (Taksi DubbelFriss)
Schouwburg Orpheus
Postbank
ING Bank
MrFinch (Scaramea)
Gouden Gids
Hallmark
Sportlife
Cap Gemini
Calve
Knorr
KPN
Luchtmacht
Sunweb
STOP AIDS NOW!
VEA

Sonnema Berenburg
Adidas
BMW Motorrad
Oxxio
Holland Casino
Beeld en Geluid/Vision and Sound
Gemeente Haarlem (Buuv.nu)
Hornbach
Xindao
Branding a Better World
100Weeks
Terragon